Burn Awareness Week is Feb. 2-8, 2020, and Shriners Hospitals for Children® will use the week to kick off its annual campaign, Be Burn Aware, to help prevent burn injuries, especially at home, where most preventable burn injuries occur.
Homes are the sites of thousands of burn injuries to children every year, including scalds, fire-related injuries, and even electrical burns. With some simple precautions, many of these types of injuries may be prevented. Shriners Hospitals for Children and Shriners International are committed to raising awareness about burn prevention in order to reduce the number of pediatric burn injuries. Numerous educational resources and promotional aids in support of burn awareness and prevention are available at beburnaware.org.
WHAT IS THE GOAL OF OUR 2020 BURN AWARENESS CAMPAIGN?
To use the week as the start for a year-long campaign that focuses public and media attention on burn prevention. Our Be Burn Aware message is that many burn injuries occur in homes and could be prevented by implementing some simple precautions. We are working to help both children and adults be aware of these safety tips.
WHY ARE WE INVOLVED?
Shriners Hospitals for Children® entered the pediatric burn care field in the 1960s, and quickly became a leader in this arena. Today, our locations that provide burn care are known around the world for their staffs’ expertise in providing excellent, innovative care to children with all types of burn injuries. An extension of this commitment involves helping prevent burn injuries by educating
the public on burn awareness and prevention.
HOW CAN YOU GET INVOLVED?
- Visit the Marketing and Communications Resources section on Shriners Village and click on the “burn awareness” link for materials designed for fraternity members to promote the burn awareness campaign. Materials include a temple press release, a variety of one-sheets and a proclamation.
- Identify opportunities to partner with local organizations in your area (such as the fire department, school system, PTAs, parenting groups, day care centers, etc.) that may help promote burn safety and prevention information to children, teenagers, parents and/or caregivers throughout the year. Encourage these contacts to visit our website, beburnaware.org, which contains a variety of safety information and an online form for Burn Awareness materials and promotional items for presentations or classroom use.
- Ask your mayor and/or governor to officially proclaim the week of February 2-8, 2020, as Burn Awareness Week in your community, state or province. A sample proclamation is provided on Shriners Village.
- Involve temple members in distributing Burn Awareness materials to your community throughout the year.
- Check with your local American Red Cross or other groups that offer babysitting classes. Ask them to incorporate our burn prevention materials (available on beburnaware.org) into their classes, or have a representative from your temple make a presentation.
- Provide the temple news release to your local media outlets, including your daily or weekly newspapers, television stations and radio stations.
- If your mayor or governor issues an official proclamation for Burn Awareness Week, remember to alert the media of the proclamation signing for possible stories and photo opportunities. Be sure Shriners representatives are present and wearing their fezzes.
- Sponsor a media tour of one of the Shriners Hospitals for Children that specializes in burn care. With the hospital administrator’s permission, invite the media to see for themselves the excellent care provided for children with burn injuries. You must coordinate this type of activity with the hospital in advance, since participation by the hospital is entirely up to the administrator.